Greatness Re-Released
adidas decided to re-release some of their hottest Ultraboosts from years past. We developed a campaign around a fictional “Vault,” and each shoe received its own “Unvaulting” video.
The campaign culminated with an IRL event in LA.
We created a series of “Code Hunt” assets where the first handful of users on social received a free pair of shoes for finding the codes in these assets on Instagram
"Multicolor”
“Liberty”
“Shock Mint”